Not just for show—and definitely not subtle.
Every piece in this collection carries the Rurale logo loud and proud: a pink pickup truck packed with native blooms and my lamb Linda. It’s cheeky, it’s a little wild, and it sums up exactly what Rurale’s all about—real life, a bit of chaos, and a whole lot of heart.
This range includes comfy tees, cropped tops made for hot days and hustle, and stubby holders for, well… obvious reasons.
They’re made to be worn, lived in— If you’ve ever had soap under your fingernails and a stubby in your hand, this one’s for you.
Keep an eye out for any exclusive merchandise that might make its way here!